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Facebook Disables Access for NYU Research Into Political-Ad Targeting
Researchers say the data provided information on misinformation in political ads; Facebook says the work violated its terms of service
Facebook’s independent oversight board said n May that the company was justified when it banned former President Trump following the Jan. 6 Capitol attack, but gave Facebook six months to decide on a permanent ban. WSJ’s Brad Reagan explains what comes next. Photo: Andre M. Chang/Zuma Press
Facebook Inc. disabled a New York University research project’s accounts and access to the platform, effectively shutting down a study of the social-media giant’s targeting of political ads.
The NYU Ad Observatory, launched last September by the university’s engineering school, recruited more than 6,500 volunteers to use a special browser extension to collect data about the political ads Facebook shows them. Soon after, Facebook, which hadn’t given permission for the project, demanded the researchers cease collecting the data.
On Tuesday, Facebook disabled the accounts, apps, Facebook pages and platform access associated with the project and its operators.
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